Visual Identity Design

The picturesque village has been a centre of Palóc folk art for centuries. Its traditional costume is richly decorated and characterised by distinctive motifs. Preserving these traditions remains one of the settlement’s most important values to this day.

During the design process, our primary goal was to ensure that the renewed visual identity authentically reflects the village’s core values — the heritage of traditions, folk art, and a strong sense of community — while presenting them in a contemporary form that can also position the village as an attractive tourist destination for younger generations.