Visual Identity Design

Nafiseh Talakesh Coaching is a UK-based personal coaching practice that supports clients on their path to inner empowerment, offering a calm and trusted space for growth, reflection and meaningful change.

The identity is built around movement and transformation. The hand-drawn emblem, a fluid spiral held inside an open circle, stands for the inner journey: growth that starts at the centre and unfolds outward at its own pace. It is paired with an airy, elegant wordmark and a clean typographic system, balancing warmth with clarity.

An earthy palette of olive, sage, warm cream and soft brown, together with organic textures such as sandstone, leaves and natural light, creates a grounded, quiet atmosphere. The brand board includes logo variations, a circular badge, decorative assets and a social media and web direction, giving the client a flexible toolkit she can confidently use herself, from social media posts to her website.